NetBase Quid® Intelligence Connector

What is Intelligence Connector

NetBase Quid® Intelligence Connector is a flexible and powerful SQL interface to the industry’s most complete source of consumer and market intelligence data including social media, news and blogs, company and patent data.

The NetBase Quid® Intelligence Connector delivers analytics-ready consumer and market data that you can combine with your internal data and BI needs to empower impactful, data driven decisions quickly and efficiently.

  • Transform large amounts of unstructured data into custom metrics
  • Integrate into any custom data science models
  • Empower impactful, data driven decisions quickly and efficiently

Common Use Cases


Advanced statistical models to sudden or steady trends, fads or noise.


Identify and rank categories and trends most relevant to each cohort.

Risk Sensing
& Prioritization

Stay ahead of potential consumer perception and regulatory trends.

KPI Reporting

Analyze internal quantitative metrics to track consumer perception across categories.


Identify relevant KOLs such as journalists, politicians, social influencers.


Track social media, patent and investment data to feed internal M&A evaluation.

Sample Insight Dashboards:

Trend Detection

Gain a first mover advantage by identifying emerging trends before your competitors. Using 3 trend scores (Steady Score, Emerging Score, and Overall Score), our algorithm determines if the emerging theme is a Trend, Steady Trend, Fad, or Noise.

In this example, we’re analyzing emerging trends within multiple beverage categories by overlaying themes like ingredients or health benefits that identify what consumers value in each drink category. With thousands of combinations of variables, advanced statistical analysis moves those trends ranked highest to the top in real time making it easy for marketers and product innovators to focus on what matters most. In client ready versions, each interest area provides links back to the underlying posts. 

Risk Sensing and Prioritization

Stay ahead of potentially negative consumer and regulatory trends that impact your brand.
Monitor consumer sentiment and perception across industry trends and brands for risk mitigation purposes (as well as trend identification).

In this example, we’re analyzing potential sustainability risks associated with airlines and comparing airlines to each other. We’ve overweighted negative metrics like negative sentiment and mentions (you can adjust these weightings by clicking on the three horizontal lines), which moves risks where airlines have the most negative coverage to the top. For airline 5, Decent work and economic conditions, had the second highest score. That would be an excellent risk area to investigate further.  In client ready versions, each interest area provides links back to the underlying posts.